Derived from the word ‘Pearl’ and amalgamated with the word ‘lure’, Pearlure is a marvel of Indian craftsmanship created by artisans baring their souls through their craft; bringing to you, timeless, functional, trendy accessories. Imagery juxtaposed from the Renaissance eras & inspirations from nature’s charm, Pearlure’s designs are a handcrafted manoeuvre of cultures & traditions from India
for the world. A sense of connection between trendy designs, quirky messaging and strong link with nature, a true form of graceful feminity is expressed across our brands touchpoints. Evoking the unique coexistence of the past & present, indelibly shapes Pearlure’s brand identity.